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The title must accurately reflect the nature of the job and the duties being performed.•It reflects its ranking order withother jobs in the company.•It does not exaggerate theimportance of the role.•It is free of gender or ageimplications.•It is generic enough that it can be comparedto similar jobs in the industry for thepurposes of equity in pay and conditions.•It is self-explanatory for recruitmentpurposes (In most online job searches, thejob title is the main keyword searched.)....